DARCASE™ was founded by Daria Chuprys and Kostas Angelopoulos during Daria’s first real-life pregnancy, and she considers this brand her second child. They wanted to create a line that was cohesive and easy to transport, all while fitting the luxurious aesthetic.
The client approached The WAX Creative looking to release a line on luxurious skin care tools. Creating a sophisticated aesthetic for the line was a top priority and needed in order to make DARCASE’s products stand out in the saturated market.
The client was also looking to release a series of how-to videos for their newly released luxury beauty case. High quality production was key in order to create a consistent flow with the sophisticated brand. Detailed video editing was required in order to create an engaging yet informational outcome.
Photo & Video Production
The WAX Creative approached the client with an end to end branding solution. Using multiple content services, we were able to create elegant branding for the product line. From product packaging & descriptions to high end photo productions, we ensured that the DARCASE brand held up to it’s name.
The elegant branding for the DARCASE Luxury Beauty Collection created an interest in the market, attracting influencers to collaborate with DARCASE leading to an increase in sales and exposure.
The high quality production quality of the how to video series was well received by the audience after publication. Each video in the series provided in depth information on how to use the product in an eye catching and engaging way.